adidas SLVR Spring / Summer 2009 from adidas Fashion Group on Vimeo.

Adidas introduced a new sub-brand named SLVR, dedicated to timeless quality basics clothing. The minimal no-fuss approach fits the zeitgeist pretty well. I find it a bit too androgynely presented, but still I could imagine buying some pieces. If they are not too “exclusively” priced, which they probably are. More about SLVR on the Adidas website, also Images of the flagship store here.

More interesting still is the music choice for the mood video (above): Angels And Darlas, Indie electro pop by Say Hi, a great band that I just discovered. Info and MP3s on their site and on MySpace.